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The 18th century retail entrepreneur Josiah Wedgwood, who devised quite a few revenue methods for his tableware, is "credited with inventing contemporary marketing" according to the Adam Smith Institute.[16] Recent definitions of marketing location far more emphasis on The customer romantic relation

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Some definitions of marketing emphasize marketing's power to produce benefit to shareholders of the firm as well. Within this context, marketing could be defined as "the administration process that seeks to maximise returns to shareholders by creating interactions with valued prospects and making a

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